notifyIcon works with windows forms but not services....

If I create a NotifyIcon in a designer of a windows application and assign an icon to it - it works just fine.   It shows up in the tray, and behaves just as it should.

However, if I create it in a windows service, then install that service and run it - the icon doesn't show up in the tray.  I have no idea why.

Any suggestions?

oh also, I couldn't find a better forum to post this in, so hope this works.